Samsung Metaverse Activations

At Razorfish, I’m the copy and content lead for 837X, Samsung’s first Metaverse experience. Think of it as a virtual event space in Decentraland where we had a music festival, a sustainable fashion show that mixed realities, an AI-generated custom art quest and more.

In addition to coming up with activation concepts, I lead the overarching narrative for every 837X experience (i.e., how do we sell the idea to the client and the press). Then, of course, there’s the actual copy. This includes in-world dialog and signage, plus comms plans for Twitter, Discord and Samsung 837 (their IRL event space in NYC).